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��������; Lardner LLP partner Aaron Tantleff authored the Sports Business Journal article, “.”&�Բ�����;

“Today’s arenas are no longer simply places to watch games. They are live commercial environments built to connect fans, reduce friction, and convert real-world moments into measurable outcomes,” he writes. “The current business opportunity lies in generating revenue from direct connections with fans and from unique experiences at venues, enhancing those relationships.”&�Բ�����;

Tantleff analyzes four critical drivers of measurable value: leveraging first-party data, integrating monetized sponsor utilities into fan experiences, establishing strong governance for privacy and AI, and employing clear contractual terms to safeguard the business model.

“Monetizable, measurable, and well-governed venues keep the upside without creating unnecessary liabilities,” he concludes.

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